National study: Consumers 63% more likely to buy from chamber members.A national study by The Schapiro Group, an Atlanta based market research firm, reveals a number of important findings about how consumers and business owners perceive the local chamber of commerce and the businesses that are their members. For example: · When consumers know that a business is a member of the local chamber, they are 44% more likely to think favorably about it. · Consumers who are told that a business is a chamber member are 51% more likely to be highly aware of it and 57% more likely to think positively of its local reputation. · Consumers are 63% more likely to buy goods and services in the future from a company that they believe is a member of the local chamber of commerce.The study also has good news for businesses that sell to other businesses.
· When business decision-makers believe that a business is a chamber member, they are 37% more likely to think favorably of the business, 51% more likely to be highly aware of it, 58% more likely to think positively of its local reputation, and 59% more likely to buy goods and services from it.
Supporting the previous findings, the study also reveals a positive perception for the local chamber itself: · Regarding the chamber’s impact on the local economy, 82% of respondents believe that the local chamber of commerce helps create jobs and promotes local economic development. The results of the Schapiro study are clear: Positive perception increases among consumers and business owners when a business is identified as a member of the local chamber of commerce.
Al & Geri Page Christmas Open House 2007
CTI Expansion Ribbon Cutting 2007
Opening of Hwy 80 - Sept '07
2007 Member Henson's Broom Shop
Teacher Appreciation 2007
Ambassador Chair Laura Butler shows off Mid-Continent
Ribbon Cutting 2007
Hot August Golf Scramble 2007
Golf Scramble Aug '07
Star Student - Star Teacher Reception on the Grounds of the Commerce Center